BIG STYLE. SMALL DOGS.

NEW COLLECTION

CHUM IS FOR DOGS. CHUM IS FOR THE CLUB MEMBERS. CHUM IS FOR SMALL DOG CLOTHES THAT  ACTUALLY FIT. CHUM IS FOR DOGS WHO GET IT. CHUM IS FOR YOUR TINY BESTIE. CHUM IS FOR LUXURY DOG FASHION IN NEW ZEALAND. CHUM IS FOR THE ONES WHO RUN THE PARK. CHUM IS FOR YOUR NAKED DOG. CHUM IS FOR THE ONES WHO STEAL THE SPOTLIGHT. CHUM IS FOR FASHION-LED DOG CLOTHES THAT LAST. CHUM IS FOR THE PRACTICAL AND THE COZY. CHUM IS FOR HIGH FASHION. CHUM IS FOR DOGS WHO OUTDRESS YOU. CHUM IS FOR THE DESIGNER PUFFER LOVERS. CHUM IS FOR THE FOUR-LEGGED TREND SETTER. CHUM IS FOR THE ONES WHO TURN HEADS. CHUM IS FOR THE SIDEKICK TURNED MAIN CHARACTER. CHUM IS FOR THE SWEATER WEATHER. CHUM IS PREMIUM OUTFITS FOR LITTLE DOGS. CHUM IS BIG STYLE FOR SMALL DOGS.

CHUM FOR DOGS.

OUR COMMITMENT TO

COMPASSION.

AT CHUM, OUR DEDICATION TO CRAFTSMANSHIP GOES HAND IN HAND WITH OUR DEVOTION TO ANIMAL WELFARE. AS AN OFFICIAL SPCA AFFILIATE, WE PROUDLY SUPPORT THEIR ESSENTIAL WORK THROUGH ONGOING CONTRIBUTIONS.

WITH EVERY PURCHASE, A GOLD COIN DONATION IS MADE DIRECTLY TO THE SPCA, HELPING PROTECT AND CARE FOR ANIMALS IN NEED. BECAUSE AT CHUM, WE'RE ALL ABOUT GIVING BACK TO THE ANIMALS AND COMMUNITIES WHO INSPIRE OUR PURPOSE.

THIS IS OUR COMMITMENT TO COMPASSION, OR AS WE LIKE TO CALL IT, CHUMPASSION.

YOUR DOG IS NAKED.